Samples

Assignment Brief - Kings College London

New Political Economy of Media

This assessment addresses the following subject learning outcomes:

Overview

This module is assessed by means of two essays:

 Coursework #1: The first essay (1,000 words / 33%) is due by Wednesday 11th November 2020 at 3pm (to be submitted via KEATS). Students can choose to answer one of the following six questions:

  1. The emerging Fifth Estate will be as – if not more – effective at holding power to account as the Fourth Estate. Discuss with reference to one or more example.
  2. ‘Governments of the Industrial World… You have no sovereignty where we gather’. Does John Perry Barlow’s Declaration of the Independence of Cyberspace still hold?
  3. Are tech platforms media companies?
  4. How useful are concepts like mediatization and agenda-setting in a world of information abundance?
  5. To what extent does the new model of digital advertising (or ‘ad tech’) distort the news and political information we receive?
  6. If ‘news publishers have lost control over distribution’ (Bell, 2016), what economic implications does this have for them?

Coursework #2: The second essay (2,000 words / 67%) is due by Wednesday 13th January 2021 at 3pm (to be submitted via KEATS). Students will be able to choose to answer one of six questions – to be set once the first piece of coursework is submitted.

General Assessment Tips, Structure and Things to Avoid

  • Read the question: Make sure you’re aware of what the question is asking you to do, and what the best way to tackle it is. Try to break down the question and consider the different core concepts and issues that you may need to address.
  • Plan in advance: Be sure to have a clear plan of how you will approach the question, what the structure of your argument will be, and the literature and references you will use to back up your argument. Factoring in a period of preparatory reading will help you with the last part.
  • Use the class reading lists, but read beyond those lists where appropriate:Each class has been accompanied by a range of core readings, and a list of additional readings. These should be a useful resource as well as a guide to further reading. Use the reference lists in books and articles to identify authors and subjects that may be useful. Be conscious of the date of publication of whichever reference list you’re consulting: although they will only reference previous works, they may contain authors who have written other, relevant works between then and now.
  • Structure your essay:
    • Your essay should include an introduction, your answer to the question (with examples and citations where appropriate), a conclusion, and a list of references
    • The introduction should briefly set out your argument and essay structure
    • Essays of less than 3,000 words do not require a literature review
    • Make sure you stick to the original question, and don’t set (and answer) additional questions. Justify the cases that you will be investigating
    • Include critical analysis – explain and explore ‘why,’ rather than just explaining ‘what’. This is the difference between a decent and a very good essay. Reflect on the literature, theories and concepts you are engaging with; analyse how well they fit what you have observed; and situate your argument within the literature you use. Who are the authors and theories you agree with or disagree with? Why are the arguments you align with convincing? What are the relative strengths and weaknesses of these arguments?
    • Your conclusion should draw together the main points from your essay (not every single point made), relate them to the central argument and make an assessment of how well this answers the central question. Do notintroduce new concepts in the conclusion, and don’t include speculation about the future unless it ties very closely to your central argument and can be backed up with credible evidence.

Advice regarding specific coursework

  • Coursework #1 is only 1,000 words. You will therefore need to make a concise, focused argument. Do not try to cover all the ground or you risk making simplistic generalisations. This is a short essay, but it is an academic one – not an op.ed. (i.e. an opinion column as you might see in a newspaper). You are therefore expected to write it in academic style with reference to examples, theories and with citations.
  • Coursework #2 is 2,000 words which, though double the amount, is still not enough to go into more than one or two case studies in detail (if you choose to use case studies). The same points apply regarding the essay style.

 

Useful Resources

General Books

Bartlett, Jamie (2018) The People vs Tech, London: Ebury Press

Bennett, W. Lance (2016) News: The Politics of Illusion, Tenth Edition, Chicago, Illinois: University of Chicago Press

Benkler, Yochia, Robert Faris and Hal Roberts (2019) Network Propaganda: Manipulation, Disinformation and Radicalization in American Politics, New York: OUP

Galloway, Scott (2017) The Four: The Hidden DNA of Amazon, Apple, Facebook and Google, London: Bantam Press

McChesney, Robert W. (2013) Digital Disconnect: How capitalism is turning the internet against democracy, New York: The New Press

Moore, Martin and Damian Tambini (2018) Digital Dominance: the Power of Google, Amazon, Facebook and Apple, New York: OUP

Morozov, Evgeny (2011) The Net Delusion, New York: Public Affairs

Sunstein, Cass (2017) #Republic: Divided Democracy in the Age of Social Media, Princeton: Princeton University Press

Vaidhyanathan, Siva (2018) Antisocial Media: How Facebook Disconnects Us and Undermines Democracy, New York: Oxford University Press

Wu, Tim (2011) The Master Switch: The Rise and Fall of Information Empires, New York: Atlantic Books

Wu, Tim (2016) Attention Merchants: : The Epic Scramble to Get Inside Our Heads, New York: Penguin Random House

Zuboff, Shoshana (2019) The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, London: Profile Books

Useful Conceptual/Background Books

Baker, Edwin C. (2006) Media Concentration and Democracy: Why Ownership Matters, New York, Cambridge University Press

Benkler, Yochai (2006) The Wealth of Networks: How Social Production Transforms Markets and Freedom, New Haven: Yale University Press

Castells, Manuel (2009) Communication Power, Oxford: Oxford University Press

Foer, Franklin (2017) World Without Mind, London: Jonathan Cape

Freedman, Des (2014) The Contradictions of Media Power, London: Bloomsbury Academic

Hafner, K. and Lyon, M. (1998) Where Wizards Stay Up Late, New York: Simon and Schuster

Jose Marichal (2012) Facebook Democracy: The Architecture of Disclosure and the Threat to Public Life, Farnham: Ashgate Publishing

Pariser, Eli (2011) The Filter Bubble, London: Penguin Press

Shirky, Clay (2008) Here Comes Everybody: The Power of Organizing without Organizations, London: Allen Lane

 

Research Centres / Research Reports

Berkman Klein Center for Internet and Society

LSE Media Policy Project

LSE Media Policy Project Blog

The Nieman Lab, Harvard University

Pew Research Center – http://www.pewresearch.org/ 

Reuters Institute for the Study of Journalism

Digital News Report 2019 (and previous), http://www.digitalnewsreport.org/

Tow Center for Digital Journalism, Columbia University

Computational Propaganda Project (Oxford Internet Institute)

Data and Society (datasociety.net)

Stanford Internet Observatory (cyber.fsi.stanford.edu/io)

 

Academic Journals (Selected)

  • Communication Research
  • Convergence: The International Journal of Research into New Media Technologies
  • Critical Studies in Media Communication
  • Digital Journalism
  • European Journal of Communication
  • International Journal of Press/Politics
  • Information Communication and Society
  • Journal of Communication
  • Journal of Computer Mediated Communication
  • Journal of Information Technology and Politics
  • Mass Communication and Society
  • Media, Culture and Society
  • New Media and Society
  • Policy & Internet
  • Political Communication
  • Public Opinion Quarterly
  • The Communication Review

If you are looking specifically at developments in other regions of the world (e.g. Latin America, Asia) or in specific countries, look for local peer-reviewed journals there. Please note, however, that preferably all sources should be in English so that markers can establish how well they relate to the argument in the assessment. However, foreign-language peer-reviewed journals are also acceptable, as long as they make up a minority of references.

 

Other Libraries (some of these will provide access to their work online, others only in person)

As well as the KCL library services, it may be useful to access other University of London libraries. For example, the LSE Library is a very good resource for political science books, and is very close to KCL’s Maughan library. Details of how to access the library via the SCONUL system is here: http://www.lse.ac.uk/library/membership/home.aspx. The British Library also has excellent social science collections. Details on obtaining a Reader Pass are available here: http://www.bl.uk/help/how-to-get-a-reader-pass 

 

Assignment Solution

How useful are concepts like mediatization and agenda setting in a world of information abundance?

The global world has increasingly becoming a hub to huge base of information on a daily basis. The handling and processing of such huge amount of information has become vital function. This function is performed by mass media by using the concepts like mediatization and agenda setting. Thus this essay brings the light upon these important concepts and their usefulness in the present world.

Hospitality industry is very dynamic and it is very important for the organisations in this industry to remain updated with the changing trends.  It is only possible when the organisation has an open culture and it promotes congenial relationship among the employees.  From the previous researches it has also been identified that the hotels that have respect for their employees and that promote team culture are able to Foster the customer satisfaction. Customer satisfaction is not a new concept and in the past many research studies have been taken place on significance of customer satisfaction in different industries.  It must be noted here that the service industries are majorly dependent upon customer satisfaction.  

Thus it is evident from the above study that both mediatization and agenda setting has set up their roots strongly in today’s world. While the mediatization has an impact on the political beliefs and other socio cultural beliefs of people, the agenda setting has an impact on the viewpoints and perception of the people about a situation. The media plays a very important role in the world where a lot of information is generated on a daily basis as it is important to highlight the important sections of information and frame the beliefs of the people accordingly.

Assignment Brief - LAUREATE INTERNATIONAL UNIVERSITIES

Business in a Global Context

This assessment addresses the following subject learning outcomes:

Task Details: 

 

This assignment creates a situation where you have to do research about a country– this is typically what an MNC has to do when considering whether to set up trade links with a foreign partner or invest in another country. Your company plans to export products or to invest (FDI) in New Zealand. Would you recommend exporting/investing to this market? Why/why not? Highlight the pros and cons of exporting/investing to this market in your answer.

Your answer will be based around but not limited to the following:

  • Identify the country (you have a choice in the country where your company is located) and industry of your company.
  • Identify goods/services that you are offering.
  • What strategy in the 2×2 matrix of international strategies (pp.452-459), if any, best suits your company?
  • What entry mode would you suggest for the company?
  • Why this is the right country for you to export to, to invest in, or to work with (may include countertrade)?
  • Should your firm adopt a concentrated or decentralized manufacturing strategy? What considerations should the firm have in choosing the location of its subsidiary(ies)? Why?
  • What HR approach, if any, would you pursue, where do you find workforce, justify your choice.

It is up to you to produce a professional business report with references (APA or Harvard Style) relying on various industry, company, country reports available freely or at cost.

You will be assessed not only on the content, but structure, communication, writing excellence, professionalism, referencing and other academic and practical criteria.

Assignment Solution

Tata Motors in NZ

Foreign direct investment (FDI) has become a popular mode of expansion for most of the multinational companies around the world. There are various options in front of an organisation when it comes to expansion in other countries (Venaik & Brewer, 2008) . The objective of this report is to discuss in detail the expansion and international strategies. For the purpose of this report the selected company is Tata Motors. Tata Motors is an Indian company that is looking to expand in New Zealand.  The report would focus on recommendations on exporting and investing in New Zealand. The report will also highlight the benefits and disadvantages of exporting and investing in New Zealand. A major aspect of discussion will be the justification of the mode of entry and human resource approach.

Hospitality industry is very dynamic and it is very important for the organisations in this industry to remain updated with the changing trends.  It is only possible when the organisation has an open culture and it promotes congenial relationship among the employees.  From the previous researches it has also been identified that the hotels that have respect for their employees and that promote team culture are able to Foster the customer satisfaction. Customer satisfaction is not a new concept and in the past many research studies have been taken place on significance of customer satisfaction in different industries.  It must be noted here that the service industries are majorly dependent upon customer satisfaction.  

Conclusion
 On the basis of analysis it is identified that International expansion is one of the most critical tasks for an organisation. It is very important for every organisation to take into consideration various strategic aspects at the time of expansion.  The analysis helped in identifying the best entry strategy for Tata Motors in New Zealand. It is identified that the export strategy would be the most suitable strategy for the company. The analysis also helped in exploring various aspects related to human resource management and selection of location in New Zealand. 
There are various factors affecting HR approach and selection of location and this is why it is very important for the company to carefully consider these factors to make the expansion successful.

Assignment Brief - LAUREATE INTERNATIONAL UNIVERSITIES

Business Research for Hoteliers

This assessment addresses the following subject learning outcomes:

  • Analyse the various approaches to business and social research and the difference between primary and secondary research
  • Critically review extant knowledge in a disciplinary area for the identification of researchable problems
  • Understand and justify the use of quantitative and qualitative data collection and analysis
  • Investigate a range of data collection methods and tools
  • Conceptually map the research process, developing a defensible framework for proposed research
  • Evaluate the ways management research may be written and disseminated

Assignment Solution

How teamwork impact customer satisfaction (Hotel Crowne Plaza Melbourne)

Research Context: There are many factors upon which the performance of an organisation is dependent and interpersonal relationship among employees is one of those factors.  Like every other industry, teamwork and cooperation is an integral part of hospitality industry.  The most important aspect in hospitality industry is customer satisfaction and it is widely dependent upon the Congeniality among employees.  In hospitality industry, if the customers are satisfied then the organisation is able to earn high profit margins.  This further denotes that interpersonal relationships among employees helps in increasing the customer base.

Hospitality industry is very dynamic and it is very important for the organisations in this industry to remain updated with the changing trends.  It is only possible when the organisation has an open culture and it promotes congenial relationship among the employees.  From the previous researches it has also been identified that the hotels that have respect for their employees and that promote team culture are able to Foster the customer satisfaction. Customer satisfaction is not a new concept and in the past many research studies have been taken place on significance of customer satisfaction in different industries.  It must be noted here that the service industries are majorly dependent upon customer satisfaction.  

Conclusion: The proposed research study will be qualitative in nature and with the help of exploratory Research Design it will be able to provide meaningful inside to the hotel so that they can take required actions to improve team performance to ensure customer satisfaction. The proposal provides detailed inside of the sample, sampling design, sampling tools and techniques, data collection, etc.  With all the justification. The research highlights that the population for the present research study would be Hotel Crowne Plaza Melbourne.  The sample size for the proposed research study is 30 and objects would be contacted through telephone to take prior appointment and face-to-face interview would be conducted. In this manner the objectives of the research study would be achieved and the researcher will be able to provide significant results for further research in the area. 

Assignment Brief - Macquarie University

Globalisation and Value Chain Management

This assessment addresses the following subject learning outcomes:

Task Overview:
Students should review the Uber Case Study and address the questions posed in the conclusion.
Students have 2,000 words at their disposal.
This is NOT a review of the case study. As a result, DO NOT provide a summary of the case. You MUST use the case as evidence in
answering the questions posed. This should be combined with evidence you gather separately (via the University databases or popular
press).
Your case report must be:
Structured in a coherent manner
Well written and easy to follow
Formatted appropriately (line breaks between paragraphs, justified text, a reasonable font etc.)
Fully referenced with a minimum of 12 reference (not including the case study) using Harvard referencing.

Assignment Solution

Uber- case analysis

Introduction

Expansion is an important strategy for any organisation to enhance its market share and overall profitability. Uber is one of those organisations that has been able to expand its business operations successfully around many countries in the world and is still looking to expand in other countries like Asia. The sharing economy is referred to as collaborative consumption and it is an important part of business practices of Uber because it has allowed the company to rent and borrow assets owned by others. The objective of this analysis is to understand various factors associated with the success of the company in Hong Kong and challenges associated with it.  The analysis also focuses on different success factors in Asian countries like India in China. Furthermore, differences in methods adopted by Uber in Asian countries are compared with the methods they have adopted in Europe or the USA. A major aspect of analysis is to understand whether the company should work with the government or work around the government as an expansion policy.  Different expansion strategies are also discussed along with their benefits and drawbacks to the company.  The report also focuses on exploring the ways in which Uber can protect its business model. Finally, there are various imitators and competitors in the international market and the ways to deal with them is also explored. 

Hospitality industry is very dynamic and it is very important for the organisations in this industry to remain updated with the changing trends.  It is only possible when the organisation has an open culture and it promotes congenial relationship among the employees.  From the previous researches it has also been identified that the hotels that have respect for their employees and that promote team culture are able to Foster the customer satisfaction. Customer satisfaction is not a new concept and in the past many research studies have been taken place on significance of customer satisfaction in different industries.  It must be noted here that the service industries are majorly dependent upon customer satisfaction.  

 Conclusion

It is identified from the case analysis that Uber is facing various challenges related to expansion in Asian countries because of differences in culture and lack of compliance with regulations. It is important for the company to understand that the manner in which it is working in the US and Europe will not work with Asian countries and this also requires strategic changes. 

Assignment Brief - Northeastern University

Engineering Ethics

This assessment addresses the following subject learning outcomes:

Preparation: Study the following article (which I recommend reading at least twice):

 

Carole J. Lee and David Moher, “Promote Scientific Integrity via Journal Peer Review Data,” Science, 21 (July 2017), Vol. 357, Issue 6348, pp. 256-257.  (Accessible via Summit on the Bird Library website.)

Topic:  In your memo, please address the following questions:

  1. What are the main problems with journal peer review identified by the article?
  2. What proposals made by the authors for improving journal peer review do you regard as the most important—i.e., potentially the most impactful in overcoming the deficiencies described in the article?  Why?

 

 

Assignment Solution

Weekly reflection Memo on Engineering Ethics

Problems with Journal Peer review

 The major problems with journal Peer review are identified in three major aspects that are reproducibility, transparency and trust.it is identified that only a few researchers make their data available for evaluating effectiveness to achieve consistency and quality.  Another critical problem related to this is that journals are not allowed to participate in quality assurance and empirical study of their Peer review process. Peer review is one of those processes that are really hard to define. It is also asserted by the author that Peer review is rather based on trust instead of fact. It is also established that the major problem with Peer review is that it is considered as the best method for selecting research for funding. In most of the journals Peer review is a very simple process, there are no fixed principles and measures to select a paper.  This has highly affected the quality of the paper and research.  In most of the Peer reviewed journals no errors are identified. At the same time this process is very slow as well as expensive. It is really very hard to obtain good data at the cost of Peer review. Along with that, most of the reviewers are not paid for the same. The cost of Peer review has also become a big reason and problem associated with journal Peer review. There are many problems associated with inconsistencies related to peer review. Different reviewers have different opinions about papers and that is also something to be worried about.  It is also identified by the author that one can steal ideas of others and present them as their own and there is no way peer-review can identify this thing. 

 

 

Hospitality industry is very dynamic and it is very important for the organisations in this industry to remain updated with the changing trends.  It is only possible when the organisation has an open culture and it promotes congenial relationship among the employees.  From the previous researches it has also been identified that the hotels that have respect for their employees and that promote team culture are able to Foster the customer satisfaction. Customer satisfaction is not a new concept and in the past many research studies have been taken place on significance of customer satisfaction in different industries.  It must be noted here that the service industries are majorly dependent upon customer satisfaction.  

This improvement will help in enhancing the overall process of Peer review in a significant manner. Finally, there is a need to test various things such as implementing reporting standards, effectiveness of various methods, and effectiveness of adding different Technologies for detecting shortcomings in methodological and statistical shortcomings.  This is important to make the paper technological and ensure that suitable statistical methods are used for data analysis that provide proper solutions.

Assignment Brief -  University of Miami

Business Plan

This assessment addresses the following subject learning outcomes:

  • Analyse the various approaches to business and social research and the difference between primary and secondary research
  • Critically review extant knowledge in a disciplinary area for the identification of researchable problems
  • Understand and justify the use of quantitative and qualitative data collection and analysis
  • Investigate a range of data collection methods and tools
  • Conceptually map the research process, developing a defensible framework for proposed research
  • Evaluate the ways management research may be written and disseminated

Assignment Solution

Business Plan for NewBee

Hospitality industry is very dynamic and it is very important for the organisations in this industry to remain updated with the changing trends.  It is only possible when the organisation has an open culture and it promotes congenial relationship among the employees.  From the previous researches it has also been identified that the hotels that have respect for their employees and that promote team culture are able to Foster the customer satisfaction. Customer satisfaction is not a new concept and in the past many research studies have been taken place on significance of customer satisfaction in different industries.  It must be noted here that the service industries are majorly dependent upon customer satisfaction.  

Conclusion: The proposed research study will be qualitative in nature and with the help of exploratory Research Design it will be able to provide meaningful inside to the hotel so that they can take required actions to improve team performance to ensure customer satisfaction. The proposal provides detailed inside of the sample, sampling design, sampling tools and techniques, data collection, etc.  With all the justification. The research highlights that the population for the present research study would be Hotel Crowne Plaza Melbourne.  The sample size for the proposed research study is 30 and objects would be contacted through telephone to take prior appointment and face-to-face interview would be conducted. In this manner the objectives of the research study would be achieved and the researcher will be able to provide significant results for further research in the area. 

Assignment Brief - University of Miami

Business Plan

This assessment addresses the following subject learning outcomes:

1. please write 1000 words business plan based on requirement. the ‘writing guidance’ should be considered as important scaffolding materials.
2. business plan should have: Customer Segment / Customer Profile
Who are your customers and what do they want?
Business Model Environment
How many of them are there?
What are your competitors doing and how big are they?

Assignment Solution

Business Plan for Blessing Software

Introduction to the brand and the opportunity:

The study focuses on the brand Blessing Software. The brand proposes to make travel green and efficient. The increase of human traffic in public transportation service has been recorded over the past few years. The main reason for such increase is often said to be the increasing population. Nevertheless the public transport facilities especially the buses have become a very important part and travel route (Wang, Liu, Zhou, Hu, & Ou, 2017).

        The specific focus of the brand is on the electric buses that currently are designed to run for around 400-500 kilometers with long charging time ranging from 10-12 hours (Mahmoud, Garnett, Ferguson, & Kanaroglou, 2016). This thus poses great amount of inconvenience to the bus companies. Due to their immense importance and need, the brand focuses on improving the travel by public transport buses more specifically the electric buses. The brand’s main aim is to provide a safe and efficient travel along with making the travel eco- friendly.

Hospitality industry is very dynamic and it is very important for the organisations in this industry to remain updated with the changing trends.  It is only possible when the organisation has an open culture and it promotes congenial relationship among the employees.  From the previous researches it has also been identified that the hotels that have respect for their employees and that promote team culture are able to Foster the customer satisfaction. Customer satisfaction is not a new concept and in the past many research studies have been taken place on significance of customer satisfaction in different industries.  It must be noted here that the service industries are majorly dependent upon customer satisfaction.  

Conclusion:

The study suggests that the brand blessing software will strive hard to develop the software for bringing efficiency in the travel through public electric buses. The brand will continuously focus on providing green technologies which will give least damage to the humans as well as provides more efficiency to the bus companies in China by reducing their overall costs and increasing the per day run of each bus. Blessing software would ensure that the functions are preformed according to the business plan so that the desired results are achieved within the given time.   

Assignment Brief - Macquarie University

Business and Professional Ethics

This assessment addresses the following subject learning outcomes:

Weekly Assignment 10

Written Assignment Questions

Note: You are expected to submit brief answers to all the written assignment questions

  1. With reference to theAustralian Human Rights Commission (2014) report, what is workplace sexual harassment? 
  2. Drawing on utilitarian and Kantian moral theories, discuss the morality of sexual harassment.
  3. With reference to the case studies discussed in the Australian Human Rights Commission (2014) report, discuss whether the followingelementsalways mean that no sexual harassment has occurred:
  4. a) The perpetrator did not touchor speak to the employee, but sent explicit text messages and emails;
  5. b) The perpetrator did not want to have sex with the employee;
  6. c) The employee had previously engaged in a sexuallyexplicit conversation in the workplace;
  7. d) The employee gave consent to sex with the perpetrator.

 

  1. Briefly discuss the four ways in which employers may be liable for workplace sexualharassment and what employers should doto prevent and redress sexual harassment claims. 
  2. Discuss what employees should do if they experience sexual harassment. In particular, discuss the following issues:
  3. a) Under what circumstances should the employee attempt to resolve the situation with the perpetrator?
  4. b) What should employees do if their line manager does not take their complaint seriously?

    c) Are there any steps that employees can take to prevent unwanted attention from escalating into sexual harassment?

Assignment Solution

How teamwork impact customer satisfaction (Hotel Crowne Plaza Melbourne)

The Work Health and Safety Act, 2011 provides rules for maintaining health and safety of the workers. It requires the employer to form strong policy regarding the WHS risks which includes among other the risk of sexual harassment (Mohammadfam, Kamalinia, Momeni, Golmohammadi, Hamidi, & Soltanian, 2017). Apart from this, the Australian Human Rights Commission (2014) report lays an emphasis on the Sexual Discrimination Act for defining workplace sexual harassment. It defines workplace sexual harassment as a situation where the person being harassed would be offended or humiliated due to the forced sexual advances, unwanted sexual conduct, or unrequested favours of sexual nature. This term mainly concentrates on such situations arising in the area of employment. Under the Act sexually harassing an employee or prospective employee, colleague or prospective colleague and other workplace persons is deemed to be unlawful (Dominey-Howes, Gorman-Murray, & McKinnon, 2016).

Hospitality industry is very dynamic and it is very important for the organisations in this industry to remain updated with the changing trends.  It is only possible when the organisation has an open culture and it promotes congenial relationship among the employees.  From the previous researches it has also been identified that the hotels that have respect for their employees and that promote team culture are able to Foster the customer satisfaction. Customer satisfaction is not a new concept and in the past many research studies have been taken place on significance of customer satisfaction in different industries.  It must be noted here that the service industries are majorly dependent upon customer satisfaction.  

5.b)

There may be times when the line managers ignore the complaints made by the employees. In this situation, the employees shall proceed according to the workplace grievance policy if there is one, otherwise the employee shall seek to raise the complaint formally in writing to their manager or to the Human Resource department of the organization.  In most of the cases, oral complaint within this perspective is not acceptable and it is required that written complaint should be made.

  1. c)

The duties of the employees provide that the employees shall remain aware and educated about the term sexual harassment as well as workplace policy regarding sexual harassment (SALMAN, ABDULLAH, & SALEEM, 2016). The employees shall comply with all the rules and regulations regarding the workplace in order to enable the compliance of related sexual harassment laws in the workplace.  

Assignment Brief - RMIT University

RMIT University

This assessment addresses the following subject learning outcomes:

Details:
The Assignment requires to apply a design thinking model in order to analyse a case study dealing with the management of
innovation and design thinking.Students are required to provide:
– an assessment against best practice of the organisations innovation and design processes
– The use of design thinking in analysing and reporting on the case
– Conclusions and recommendations for the organisation going forward

Assignment Solution

innovation and design thinking at apple

Introduction

Apple is one of the most innovative organisations which is famous for one of a kind brand and products. It is evident from the fact that the brand is very much connected with the products and buyers are passionate about its “i” products that are made in the past two decades (Roberts, 2014). The most important point of consideration is the manner in which Apple makes its product different from its rival’s products. In addition, Apple is able to figure out the product development process (Lager, et al., 2017). This calls for an intriguing understanding of the history of Apple and the manner in which it survived its most critical time before the return of Steve Jobs. 

Hospitality industry is very dynamic and it is very important for the organisations in this industry to remain updated with the changing trends.  It is only possible when the organisation has an open culture and it promotes congenial relationship among the employees.  From the previous researches it has also been identified that the hotels that have respect for their employees and that promote team culture are able to Foster the customer satisfaction. Customer satisfaction is not a new concept and in the past many research studies have been taken place on significance of customer satisfaction in different industries.  It must be noted here that the service industries are majorly dependent upon customer satisfaction.  

Recommendations and actions 

Recommendations and Risk mitigation strategies for Apple 

  • It is recommended that Apple must focus on product Innovation and maintaining its design thinking to stay ahead in the ever changing Technology industry. The company must understand that consumer demands, change in technology and demographics have resulted in diverse Expectations and new demands.
  • Many critics are now questioning Innovation and design thinking that is prepared by Apple.  The new CEO must focus on evolving services, products and pursuing innovation approaches for product development.
  • There are various products that are facing a surge in sales and it is recommended to the company that it must enhance its product lines so that it can maintain its sales.
  • At present, the company relies heavily on the high end market to sell its products and this is why it has limited market share. It is important to diversify its product line by developing new product lines to provide products to other customer groups as well. 
  • Innovation and change go hand in hand and it is recommended that the company must create a supportive culture for risk taking, Idea generation and continuous learning culture in the company. 
  • It is recommended to the company that it must make balanced use of Theory E and Theory O change to ensure that corporate culture remains intact and innovation takes place significantly. It is recommended that Apple must utilise concepts like Kotter’s Eight step change model. 

Assignment Brief - Coventry University UK

226LON Managing People

This assessment addresses the following subject learning outcomes:

What?
– You only need part 1 of the interview ‘Managing in today’s in global business
contexts’ for CW1
– Team up in groups of 4 students
o Discuss the similarities/differences between the first part of the interviews
“Managing in today’s in global business contexts”:
o Topic A: The different management processes (Q1-4)
• What did they mention?
• What was different?
• What was similar?
o Topic B: The influences of the internal and external environment on
the role of a manager (Q5-6)
• What did they mention?
• What was different?
• What was similar?

Assignment Solution

Speech 

The types of managers being interviewed as a part of our group project belong to top level management and Middle level management. There were two managers who were working as chief executive officers of their companies. The other two work as managers. The first manager is working as CEO in a real estate agency. The second manager being interviewed is the founder as well as the CEO of the coaching class. The third manager is managing Domino’s pizza outlet. The fourth manager is working as the production manager in the metal industry.

Hospitality industry is very dynamic and it is very important for the organisations in this industry to remain updated with the changing trends.  It is only possible when the organisation has an open culture and it promotes congenial relationship among the employees.  From the previous researches it has also been identified that the hotels that have respect for their employees and that promote team culture are able to Foster the customer satisfaction. Customer satisfaction is not a new concept and in the past many research studies have been taken place on significance of customer satisfaction in different industries.  It must be noted here that the service industries are majorly dependent upon customer satisfaction.  

On the basis of this project and my overall evaluation of myself as a team member I understood various strengths and weaknesses as a future manager of a team.  The first and foremost thing that I understood is that planning is very important. For this project we planned so many things but we could not conceptualize most of those things because of lack of strategic planning (Ajzen, 2011). On the basis of lecture notes I can say that strategic planning helps in conceptualizing our goals and achieving them significantly. This suggests that I need to improve my planning skills. However, in managing communication we also learnt about the importance of listening and I am a good listener and this is my strength (Karam, et al., 2017). Based on my understanding of motivation, I can also say that I was strongly motivated to undertake this project and I also motivated other members to take this properly because this was for our development. 

Assignment Brief - Laureate International Universities

BIZ202 The Business Environment

This assessment addresses the following subject learning outcomes:

Instructions:
Choose an article about an Australian or international business still in operation
published within last three months from submission date of this assessment from the
listed sources (choosing an article older than this period will result in an automatic fail for
this assessment). Write a report identifying and analysing any relevant information about
the micro environmental factors of the organisation from the chosen article
incorporating the following:
• Identify micro environmental factors that influence the chosen business
specifically. These factors may include but are not limited to customers,
competitors, suppliers, intermediaries, public opinion and new entrants. Analyse
their impact on the business that may be in terms of but not limited to changes in
business performance, structure, policies, profitability, value-adding attributes,
reputation, growth and marketshare.
• Propose solutions to challenges to counter prevailing/potential risks

Assignment Solution

ACCC to investigate Woolworths' $1b B2B push- The Australian Financial Review

 Introduction

 A business environment is an integral part of any business as it involves factors that directly or indirectly affect the business practices. There are many factors that affect the working of an organisation and such factors include competition, suppliers, regulations, economic conditions, political conditions and environmental factors among others (Rosemann & vom Brocke, 2010).  Every business decision gets affected by these factors.  Recently, Woolworth’s planned B2B business supplying that caused indigestion to suppliers as well as regulatory bodies (Mitchell, 2020). The objective of this report is to identify micro environmental factors that influence Woolworths. It specifically focuses on how competitors, suppliers and regulatory bodies impacted the strategic business decisions of the company. The report also proposed solutions to counter potential risks.  For the purpose of this report an article “ACCC to investigate Woolworths’ $1b B2B push” from The Australian Financial Review has been selected.

Hospitality industry is very dynamic and it is very important for the organisations in this industry to remain updated with the changing trends.  It is only possible when the organisation has an open culture and it promotes congenial relationship among the employees.  From the previous researches it has also been identified that the hotels that have respect for their employees and that promote team culture are able to Foster the customer satisfaction. Customer satisfaction is not a new concept and in the past many research studies have been taken place on significance of customer satisfaction in different industries.  It must be noted here that the service industries are majorly dependent upon customer satisfaction.  

 Conclusion 

No organisation works in vacuum and this is why it is important to take into consideration all the micro environmental factors that affect its operations. In this case, Woolworths was not able to analyse all the factors at first and due to that its profitability and performance got affected. It faced various challenges from suppliers and regulatory bodies. This is why it is important to manage these factors to ensure that the strategic performance and profitability of the company doesn’t get affected.

Assignment Brief - The University of Sydney

Project Management

This assessment addresses the following subject learning outcomes:

Read the case study (pdf file) “Fiona Stanley Hospital Project Case Study-1 (1).pdf”
Then analyse the findings on the Fiona Stanley Hospital Project from the perspective of improving project management practices in the organisation (Government of Western Australia).
Further, review the literature to identify obstacles to implementing best practices in project management in organisations and possible approaches to overcome these obstacles.
You are expected to present a theoretically informed idea of how the lessons could be transferred to future projects. You need to conduct your own research to support your ideas. As a starting point you need to understand the organisational (Government of Western Australia) context so that you can consider the obstacles for transferring the lessons to future projects.

Assignment Solution

FSH Hospital Case

Introduction

Project management principles and practices play an important role in conducting successful operations (Thomas, 2012). Fiona Stanley Hospital in Western Australia is one of the major examples of failure because of poor management as per the audit by Western Australia as government. The objective of this report is to understand the background of the case from the perspective of best practices in project management. It focuses on understanding the case from the perspective of government of Western Australia. In addition to that, it also signifies various challenges in instituting best practices in project management. Finally, a set of recommendations to overcome such challenges in future are also proposed. 

Hospitality industry is very dynamic and it is very important for the organisations in this industry to remain updated with the changing trends.  It is only possible when the organisation has an open culture and it promotes congenial relationship among the employees.  From the previous researches it has also been identified that the hotels that have respect for their employees and that promote team culture are able to Foster the customer satisfaction. Customer satisfaction is not a new concept and in the past many research studies have been taken place on significance of customer satisfaction in different industries.  It must be noted here that the service industries are majorly dependent upon customer satisfaction.  

Conclusion

 It is identified from the analysis that the major reason behind failure of FSH project is lack of proper project planning. The project managers were not able to plan risks, budget and communication properly and due to that project delays happened. 

Assignment Brief - Newcastle University Australia

ORGANISATIONAL BEHAVIOUR AND DESIGN

This assessment addresses the following subject learning outcomes:

Essay Question:

Compare and contrast the concepts of narcissistic leadership and Machiavellian leadership. Provide a critical analysis of the respective strengths and weaknesses of each of these two leadership approaches. Provide examples of high profile contemporary business leaders to illustrate your answer.

  • You should formulate your answer as a single coherent essay using paragraphs to build sustained critical analysis.

Assignment Solution

Compare and contrast the concepts of narcissistic leadership and Machiavellian leadership

Leadership is referred to as the art to motivate people to act towards achieving common goals. In an organisational setting, this means directing colleagues and workers with a strategy for meeting the needs of the company (Oladipo, Jamilah, Abdul daud, & L., 2013).  There are various elements upon which effective leadership is based and one of those important elements is the style of leadership.  The style of leadership is based widely on the personality of an individual who is leading and various external factors. The objective of this essay is to compare and contrast the concepts of narcissistic leadership and Machiavellian leadership. It also aims at understanding the strengths and weaknesses of these two leadership approaches.  An important aspect of this essay is that it takes into consideration the examples of high-profile contemporary business leaders.

Hospitality industry is very dynamic and it is very important for the organisations in this industry to remain updated with the changing trends.  It is only possible when the organisation has an open culture and it promotes congenial relationship among the employees.  From the previous researches it has also been identified that the hotels that have respect for their employees and that promote team culture are able to Foster the customer satisfaction. Customer satisfaction is not a new concept and in the past many research studies have been taken place on significance of customer satisfaction in different industries.  It must be noted here that the service industries are majorly dependent upon customer satisfaction.  

On the basis of analysis of both leadership styles it can be said that both the styles have their own advantages and disadvantages. It is nearly impossible to decide which one is the better of the two.  It actually depends upon the nature of business and current scenario that which one should be utilised. However, the leaders in contemporary organisations make use of narcissistic leadership style (Bagozzi, et al., 2013).  It is also evident that most of the leaders of Modern Times are following this leadership style to achieve organisational goals and objectives.  It has also been noticed that many leaders are utilising both the leadership style to adopt a regressive style to lead their teams. 

Assignment Brief - Queensland University of Technology

HRM Theory and Practice Assessment 2 guidance

This assessment addresses the following subject learning outcomes:

Sources of support for writing: There is support for writing skills. Relevant to this assessment please see the following resources:

  • Example manager briefing documents on QUT Readings.
  • The Business School offers individual support and feedback on writing skills. Details of drop in sessions will be posted to Blackboard.

Manager briefing guide should contain (but is not restricted to) the following content. DO NOT use these headings in your briefing, they are for content guidance only. Check the exemplars on QUT Readings for appropriate styles to use:

The intended audience: State who you are targeting as the audience for the briefing.

State the scope of the briefing: Explain what will be covered and what is excluded.

Analysis: Your analysis should include the following:

  • Identify the most significant issuesfrom the literature on strategic and socially sustainable HR that HR professionals need to consider
  • Identify the options or courses of actionthat HR professionals should consider. This might include details about the advantages and disadvantages of each  
  • Include current organisational examples as mini exemplars.

 

Recommendations: Identify the recommended action or actions you believe HR professionals should take to implement strategic and socially sustainable HR practices in their organization relevant to your topic.

Assignment Solution

Achieving Strategic HRM for organisational success in Australian Retail Sector during Covid-19 and Layoff

 Introduction

Covid-19 has been proved to be a bane for most of the people and companies around the world. During this pandemic situation, the Government of many countries including Australia announced a complete lock down and due to that many companies were shut down permanently or temporarily [19]. This situation brought forward a dark face of industry in the form of informed and uninformed layoffs. AHRI, which is the foremost human resource body in Australia reported that there were more than 100000 layoffs in the country within the period of three months [2]. However, the institute also confirmed that there might be various non-reported cases and there is a need to analyse how managers and employees are dealing with this situation. It is also confirmed that the rate of unemployment in the retail sector in Australia has increased tremendously [17] .The focus of this managerial briefing is specifically on the retail sector of Australia. 

Hospitality industry is very dynamic and it is very important for the organisations in this industry to remain updated with the changing trends.  It is only possible when the organisation has an open culture and it promotes congenial relationship among the employees.  From the previous researches it has also been identified that the hotels that have respect for their employees and that promote team culture are able to Foster the customer satisfaction. Customer satisfaction is not a new concept and in the past many research studies have been taken place on significance of customer satisfaction in different industries.  It must be noted here that the service industries are majorly dependent upon customer satisfaction.  

 Conclusion and Recommendations

Every organisation must be prepared to face any circumstances. To deal with unforeseen events it is important to bring in place the strategic human resource management function. The analysis clearly highlighted that the retail companies in Australia were not prepared to deal with the pandemic situation and due to that, they suddenly laid off thousands of employees without any notice. The analysis clearly highlighted that the strategic human resource management function of most of the companies was not in place and due to that they did not show ethical and socially responsible behaviour. 

Assignment Brief - University of Technology Sydney

Assessment Task 3 - Digital Futures 2020

This assessment addresses the following subject learning outcomes:

  • Task Description:
    In groups, students will launch their innovation with a 5 minute video presentation. This video will be
    accompanied by a supporting website (created by the group) that must include information on the
    scope of the problem, how the solution addresses the problem, and a walkthrough of the solution.
    These materials intended to publicise the value of the innovation and how it works to the general
    public. Students will also include a 1200-word individual essay on the role of technologies and
    platforms in their creative brainstorming process, the communication process, and the problem
    solving process. This essay should also reflect on the intended and potential unintended
    consequences of this technology with reference to academic and industry literature.

Assignment Solution

The role of technologies and platforms

The role of technologies and platforms in the creative brainstorming process, communication process and problem solving process are integral. I can assert this on the basis of the innovative website that we created in group. While creating the website we followed the structured approach of scoping out a problem, identifying the solution to address the problem along with identifying intended and unintended consequences of technology (Amabile & Pillemer, 2012). The entire process has helped us in understanding the value of innovation and how it can help in solving contemporary issues.  The technological innovation that we undertook if entirely backed up by the industry and academic literature. 

Hospitality industry is very dynamic and it is very important for the organisations in this industry to remain updated with the changing trends.  It is only possible when the organisation has an open culture and it promotes congenial relationship among the employees.  From the previous researches it has also been identified that the hotels that have respect for their employees and that promote team culture are able to Foster the customer satisfaction. Customer satisfaction is not a new concept and in the past many research studies have been taken place on significance of customer satisfaction in different industries.  It must be noted here that the service industries are majorly dependent upon customer satisfaction.  

It is also mentioned in a research study that the significance of any innovation to the world is such that the stakeholders do not care about the negative consequences. Our innovative technology is significant for the current situation. Seeing that many students are losing interest in academics because of the pending work and negative environment around, it was important to bring this innovation to retain their interest. This signifies that the negative impacts do not weigh more than the positives (Amabile & Pillemer, 2012).  In this manner undertaking this innovative project was one of the greatest experiences as it helps in understanding the way in which one must deal with a critical situation and come up with solution steps to marginalize the negative impact of anything. 

University of California Davis

Writing Assignments: Honing your BS Detector

This assessment addresses the following subject learning outcomes:

Science impacts almost every facet of our lives—what we eat, what we wear, our health, how we travel, how we communicate, how we conduct
business, how we make art, and even how we die. Over the last year, the pandemic has made the wide-ranging impacts of science all too clear.
The pandemic has also shown clearly how quickly misinformation about science can spread through social media and other internet sites, and
how this misinformation can cost lives and livelihoods. It’s therefore becoming more and more important that even non-scientists understand
science, so that they can make the best decisions for themselves and those they love.
Where do you get your scientific information? If you’re like most people – you don’t get your scientific information from peer-reviewed journals,
as the writing in these journals is dry and full of jargon and technical terms, making it difficult to understand for those outside that particular field
of research. For example, if you want to know about antibiotic resistance, you probably don’t go to the Journal of Immunology. Instead, you likely
get your scientific information from the media, which plays an important role in translating science for the general public and even for scientists
in other fields. It can tricky to sort out good science reporting from bad, in part because sometimes what sounds like BS is in fact BS, but
sometimes it’s not BS (e.g. check out https://www.improbable.com/ig/winners/ (https://www.improbable.com/ig/winners/) for examples of
good science on crazy topics that might sound like BS, but are actually legit.)

Assignment Solution

Unrestricted sexuality promotes distinctive short- and long-term mate preferences in women

There are many reasons why I think this is a good choice for this assignment and the most important reason is that it will help in busting the myth about sexual preferences of women.

 The research Published in Personality and individual differences suggested that women prefer to select different men for long term and short term relationships. It clearly highlighted that for shorter they are attracted towards good genes and for long term the choice of attraction is material trends. It further focuses on the fact that a major predictor of the mating strategy of women is social sexuality.  It also asserted that women who were more restricted in sexuality preferred shorter mates. The article clearly highlights the fact that sociosexualtiy is something that has great influence on long term and short term mate preferences. 

Hospitality industry is very dynamic and it is very important for the organisations in this industry to remain updated with the changing trends.  It is only possible when the organisation has an open culture and it promotes congenial relationship among the employees.  From the previous researches it has also been identified that the hotels that have respect for their employees and that promote team culture are able to Foster the customer satisfaction. Customer satisfaction is not a new concept and in the past many research studies have been taken place on significance of customer satisfaction in different industries.  It must be noted here that the service industries are majorly dependent upon customer satisfaction.  

The article assert more pressure on comfort of women and casual sex that does not involve commitment or love. It also mis-represented the fact that those who prefer casual sex get more attracted towards positive genetic traits in short term.  Whereas, the scientific study doesn’t take into consideration the aspects of casual sex and preferences. The article also provides that women optimize their evolutionary fitness when they seek different men for long-term and short-term relationships. This is also something that is not focussed upon by the researchers. 

Assignment Brief - LAUREATE INTERNATIONAL UNIVERSITIES

Business Research for Hoteliers

This assessment addresses the following subject learning outcomes:

  • Analyse the various approaches to business and social research and the difference between primary and secondary research
  • Critically review extant knowledge in a disciplinary area for the identification of researchable problems
  • Understand and justify the use of quantitative and qualitative data collection and analysis
  • Investigate a range of data collection methods and tools
  • Conceptually map the research process, developing a defensible framework for proposed research
  • Evaluate the ways management research may be written and disseminated

Assignment Solution

Internal and External Analysis of A2 Milk Company New Zealand

Executive Summary

A2 Milk is a company found by Dr Corran McLachlan who was doing research on A1 milk and Howard Peterson, one of the richest men in New Zealand also the stakeholder to Fonttera. The company was established in the year 2000. It is now one of the largest dairy company. A2 themselves now has expanded to many countries, Australia, New Zealand, China, the United States, and many more. The purpose of the company is to make a better version of milk with only A2 casein-protein without A1 milk. The purpose of the report is to identify and analyse the company internally and externally. There will be a discussion on the report based on opinions and also supported by research information

Hospitality industry is very dynamic and it is very important for the organisations in this industry to remain updated with the changing trends.  It is only possible when the organisation has an open culture and it promotes congenial relationship among the employees.  From the previous researches it has also been identified that the hotels that have respect for their employees and that promote team culture are able to Foster the customer satisfaction. Customer satisfaction is not a new concept and in the past many research studies have been taken place on significance of customer satisfaction in different industries.  It must be noted here that the service industries are majorly dependent upon customer satisfaction.  

CONCLUSION

Project management is important for managing various tasks at a time. It is identified that various elements of project management such as Gantt Chart, risk analysis, communication management, etc. help the companies in implementing their objectives effectively. The objective of expansion of A2 milk will also be achieved with the help of project management principles and practices. The findings from SWOT analysis and PEST analysis suggest that there are various challenges associated with the expansion plan but those challenges are worth dealing with because it would provide long term benefits to the company.

Assignment Brief - Imperial College London

Business Research Management

This assessment addresses the following subject learning outcomes:

  • Analyse the various approaches to business and social research and the difference between primary and secondary research
  • Critically review extant knowledge in a disciplinary area for the identification of researchable problems
  • Understand and justify the use of quantitative and qualitative data collection and analysis
  • Investigate a range of data collection methods and tools
  • Conceptually map the research process, developing a defensible framework for proposed research
  • Evaluate the ways management research may be written and disseminated

Assignment Solution

Influence of Virtual reality marketing on customer brand perception: Analysis of Thomas Cook

Chapter 1- Introduction

 1.0 Introduction

 This chapter sets the background for the study.  It also highlights the aims and objectives of the research. In addition to that, the research questions are also highlighted. This chapter also comprises of the problem statement due to which the research is conducted. Along with that the significance of the research and the structure of the study are also an integral part of the chapter.

Hospitality industry is very dynamic and it is very important for the organisations in this industry to remain updated with the changing trends.  It is only possible when the organisation has an open culture and it promotes congenial relationship among the employees.  From the previous researches it has also been identified that the hotels that have respect for their employees and that promote team culture are able to Foster the customer satisfaction. Customer satisfaction is not a new concept and in the past many research studies have been taken place on significance of customer satisfaction in different industries.  It must be noted here that the service industries are majorly dependent upon customer satisfaction.  

6.4 Conclusion 

The study is very important for Thomas Cook and other companies of the same nature. The implication of the study is very useful for companies that are planning to implement VR marketing in the organization. It is identified from the analysis that VR marketing has become a significant part of contemporary marketing practices. It has various benefits to the companies. VR marketing has been able to create positive perception among customers and because of that customers also have a positive brand perception for the brands that use VR marketing. But there are still various challenges associated with VR marketing and the companies need to deal with these issues. One of the most important challenges is complex technology and technical errors. When there are technical errors, such a number of instances have emerged and in such cases the overall marketing agenda is affected. This is how VR marketing has potential to provide numerous benefits to the organizations and it will also prove to be beneficial for the customers as well.

Assignment Brief - KING'S COLLEGE LONDON,UK

Business Research Management

This assessment addresses the following subject learning outcomes:

Dissertation Topic – The significance of digital marketing in the development and growth of the business of Airbnb

Assignment Solution

Abstract

The study aimed to  ascertain the significance of digital marketing in the development and growth of the business of Airbnb. The present research study is based on primary data. The primary data is collected from the individuals who have used Airbnb. The researcher has utilized descriptive statistics for the analysis of the primary data collected from the survey. On the basis of the results of the study it can be said that digital marketing plays an important role in the development and growth of an organization and Airbnb is one such example. The reason behind success of Airbnb  is its use of digital marketing strategies in an effective manner.

Hospitality industry is very dynamic and it is very important for the organisations in this industry to remain updated with the changing trends.  It is only possible when the organisation has an open culture and it promotes congenial relationship among the employees.  From the previous researches it has also been identified that the hotels that have respect for their employees and that promote team culture are able to Foster the customer satisfaction. Customer satisfaction is not a new concept and in the past many research studies have been taken place on significance of customer satisfaction in different industries.  It must be noted here that the service industries are majorly dependent upon customer satisfaction.  

6.4 Conclusion 

On the basis of the results of the study it can be said that digital marketing plays an important role in the development and growth of an organization and Airbnb is one such example. The reason behind success of Airbnb  is its use of digital marketing strategies in an effective manner. The present study has achieved all the research objectives and provided recommendations on the basis of the results.